
Reed Hastings built Netflix on radical transparency.
In his 2020 book, he wrote that "Transparency has become [our employees'] biggest symbol of how much we trust them to act responsibly."
Then Netflix reversed course on pay transparency for senior staff.
The reason? Petty rivalries and distractions, according to Hastings himself.
This tells you something important about transparency in business. The principle sounds great. The implementation gets messy.
The Data Behind the Reversal
Netflix expanded its director-level hires in recent years. Some of these directors started demanding explanations for pay discrepancies. The transparency that was supposed to build trust created comparison and competition instead.
This matches what's happening across companies. Nearly 70% of organizations that implemented pay transparency reported increased tension among teams.
The fear of comparison leads to dissatisfaction. Two equally skilled employees discover different compensation. The conversation that follows rarely improves morale.
How Rankings Change Behavior
New research reveals something you need to understand if you're considering transparency.
Employees with top performance rankings feel entitled to significantly higher compensation than those ranked below them. This happens even when comparing themselves to peers with similar rankings.
Meanwhile, those at the bottom of rankings feel more demoralized. They're less likely to ask for a raise. Sometimes they feel they don't deserve one at all.
This creates a cycle where transparency reduces collaboration.
The Wage Paradox
Here's where it gets interesting.
Harvard Business School research found that increasing transparency led to a decrease in worker bargaining power. The result? Lower average wages.
Pay transparency may lower compensation overall, even as it removes inequities. It may also compromise employee productivity and affect companies' ability to attract and retain high performers.
You're trying to create fairness. You might be creating a different problem.
What Workers Actually Care About
A study of nearly 20,000 university employees discovered something useful.
Employees who found they were paid more than their performance warranted increased their productivity. They wanted to justify their elevated compensation.
Unfairly underpaid individuals decreased their productivity, particularly when they had job security.
The key insight: individuals care more about pay fairness than pay equality.
Fairness means your compensation matches your contribution. Equality means everyone gets the same amount. These are different concepts.
The Gender Pay Gap Exception
Transparency does work for systemic inequities.
Research at the National Bureau of Economic Research examined pay transparency laws for university faculty salaries in Canada. These laws reduced the gender pay gap by 20 to 40 percent.
This shows transparency works when you're addressing structural discrimination. It's less effective when you're managing individual performance differences.
Most Companies Aren't Ready
Only 19% of U.S. companies have a pay transparency strategy in place, according to a Mercer survey.
Yet 3 in 4 employers aren't prepared for pay transparency laws taking effect in 2025 and 2026.
Most companies are stumbling into transparency without a plan. This explains why implementations go wrong.
What This Means for Your Business
Transparency isn't a simple on/off switch.
You need to understand what problem you're solving. If you're addressing systemic pay gaps based on gender, race, or other protected characteristics, transparency can help.
If you're trying to build trust through openness about individual compensation, you might create more problems than you solve.
Consider these questions before implementing pay transparency:
Do you have clear, documented criteria for compensation decisions? If your pay decisions are subjective or inconsistent, transparency will expose that problem immediately.
Can you explain pay differences in terms of objective performance metrics? If you can't quantify why one person earns more than another, transparency will create resentment.
Is your culture ready for comparison? Some teams handle competition well. Others don't. Know which type you have.
Do you have the resources to manage the conversations that follow? Transparency creates questions. You need managers who can answer them without creating more problems.
The Middle Path
Full transparency isn't the only option.
You can share salary ranges for roles without disclosing individual compensation. You can explain your compensation philosophy and criteria without revealing specific numbers. You can be transparent about the process while maintaining privacy about outcomes.
Netflix learned this the hard way. They built a culture on transparency, then had to pull back when it created the wrong incentives.
The lesson isn't that transparency is bad. The lesson is that transparency without strategy creates problems.
What Actually Works
Start with your compensation system.
Make sure you can defend every pay decision with objective criteria. Document your process. Train your managers to have difficult conversations about pay.
Then decide what level of transparency serves your goals.
If you're addressing systemic inequity, go transparent. If you're trying to build trust, focus on process transparency rather than outcome transparency.
And remember: transparency is a tool, not a virtue. Use it when it solves a problem. Skip it when it creates one.
Netflix tried full transparency and reversed course. That's not a failure. That's learning.
The question for your business isn't whether to be transparent. It's what kind of transparency serves your people and your goals.
Answer that question before you make the change. Not after.





